About Us

The Story Behind SoulAndSalty

Most of my life has been shaped in and around the ocean—spearfishing, freediving, underwater rugby, windsurfing.

Time below the surface changes how you see things. It strips away noise. What’s left is calm, focus, and respect.

That mindset became the foundation of SoulAndSalty.

I didn’t create this brand to follow trends. I created it because I dive—and once you’ve experienced that world, you don’t want to wear something that has nothing to do with it.

SoulAndSalty offers premium ocean lifestyle apparel for real divers. Clean, intentional designs inspired by marine life and global dive culture—not surface-level aesthetics.

Based in Finland, I work with trusted production partners in the United States and Europe to deliver high-quality diver apparel worldwide.

This is my way of honoring the ocean—and the people who enter it with respect.

- Harri

P.S. Every sea creature you see here is drawn by hand.