About Us

The Story Behind SoulAndSalty

I’m Harri—an illustrator and designer with over 27 years of experience, and a lifelong connection to the ocean.

My background includes spearfishing, freediving, and water sports like underwater rugby and wind surfing. Time spent below the surface shaped how I see design: calm, focused, and purposeful. That mindset became the foundation of SoulAndSalty.

I created SoulAndSalty to offer premium ocean lifestyle apparel for real divers—clean, meaningful designs inspired by marine life and global dive culture, not seasonal trends.

Based in Finland, I work with professional production partners in the United States and Europe, allowing SoulAndSalty to deliver high-quality freediving apparel and diver clothing reliably to US customers and beyond.

SoulAndSalty is my way of honoring the ocean—and the people who enter it with respect.

P.S. These sea creatures are drawn by hand.