About Us

The Story Behind SoulAndSalty

I’m Harri—an illustrator and designer with over 27 years of experience, and a lifelong connection to the ocean.

My background includes spearfishing, freediving, and water sports like underwater rugby and wind surfing. Time spent below the surface shaped how I see design: calm, focused, and purposeful. That mindset became the foundation of SoulAndSalty.

I created SoulAndSalty to offer premium ocean lifestyle apparel for real divers—clean, meaningful designs inspired by marine life and global dive culture, not seasonal trends.

Based in Finland, I work with professional production partners in the United States and Europe, allowing SoulAndSalty to deliver high-quality freediving apparel and diver clothing reliably to US customers and beyond.

SoulAndSalty is my way of honoring the ocean—and the people who enter it with respect.